Product and Growth Leader
Product and growth leader who ships. From pricing strategy to AI features, I build what moves the needle.
Product and Growth Leader
I've spent 14+ years in B2B SaaS going from frontline support to executive leadership. This gives me something useful: I understand what drives business results because I've seen the full customer journey.
Currently Head of Product at TradeLink in Berlin. Previously Head of Growth and Product at Small Improvements, where I led the teams that shipped our pricing overhaul and an LLM powered AI writing assistant.
My sweet spot is at the intersection of product strategy and team development—breaking down silos, shipping fast, and occasionally translating between engineers and marketers like some kind of tech-world interpreter.
From pricing strategy to AI features, here's how I've driven growth and shipped products that matter.
Led 3 month R&D for AI-Copilot and Dispatcher project, using voice agents to handle escalations in supply chain delivery
Case Study
Led comprehensive pricing research and delivered a new packaging model aligned to ideal customer profiles.
Case Study
Built and shipped an LLM writing assistant from concept to production, helping managers write better feedback.
Redesigned trial experience and onboarding flows to reduce friction and improve activation.
Built automation tools to help admins scale feedback practices and increase product stickiness.
Led strategy and execution of website redesign with improved positioning and conversion paths.
Implemented cross-functional squad model and OKR framework to improve collaboration and velocity.
What people say
Having Sarah as both a manager and a coach has been an incredible experience. She's one of the most inspiring leaders I've had the chance to work with. She has a rare ability to think strategically—always keeping the big picture in mind while still paying attention to the details that make a real impact.
I worked closely with Sarah during my entire time at Small Improvements. She was the voice of our customers. Sarah's drive to ensure a great user experience for customers made her go beyond solving individual customer issues, and instead delve into product thinking and long-term solution ideation with the Product and Design teams.
As an engineering manager, I have had first hand experience with Sarah's ability to communicate effectively with engineering teams and deliver results for customers. Sarah is able to understand complex problems quickly and also translate this information between engineering and other teams so that it is easy to understand for each audience.
